Why use digital marketing in a venture
submitted by ESSS 22 hours ago (via aprendiendodemarketingdigital.wordpress.com)
When starting a venture, you need to remember what is the priority of the company, as established fact the initial priority is to begin generating revenue, maintain these customers, through the provision of an excellent service or the sale of products Offer. Its possible that the business has Website, has a blog, social networks but unfortunately is lagging in the digital part. The hardest thing would be to convince an entrepreneur to invest or allocate a budget to invest in digital marketing, as they often do not really understand what it is.What is Digital Marketing?Simply stated, it is about the utilization of the Internet and social support systems to be able to increase the marketing of an item or service, considerándosele a complement of traditional marketing.The web site is the fundamental basis of digital marketing, since it is the place where the business promotes, offers and sells its products or services, this must generate confidence, security, therefore, it should be very professional, achieving its maximum optimization for That the goal client decides to have and maintain a company relationship with the company. It must be simple to navigate, and have the elements that facilitate the conversion of visitor to customers.Whatre the characteristics of digital marketing?1.-Measurable: By creating a digital marketing strategy you can easily measure the outcomes of it.2.-Personalized: Each client is exclusive, each company must certanly be analyzed in a particular way and make strategies according to each venture, which allows to personalize the strategy at suprisingly low cost. Today consumers expect a completely personalized treatment from the companies.3.-Gives visibility to the brand: from the emergence of the Internet, people before investing in a product or service are searching for in a search engine, if your company does not appear on the Internet, for customers doesnt exist. 4.-Captures and loyalty: The online marketing allows capturing, attracting, potential customers and loyal customers who curently have in their portfolio. 5.-Increase Sales: Most clients are or exist in the digital world, hence with the right strategies of online marketing the upsurge in sales for your company is guaranteed.6.0-establishes communication with clients: direct communication with the client allows them to produce communities that establish a direct relationship through social support systems, interacting, establishing a psychological link involving the brand and its client.7.0-brand positioning: While using the Internet, marketing on line and social networks as a communication channel, it manages to put its brand by achieving a wide impact range.8.0-Optimizes the outcomes: by allowing to make adjustments in the strategies and to use new and different tactics in realtime the answers are optimal.9.0-Accessibility due to its low priced: because it is cheaper than traditional marketing, it allows small and medium-sized companies to enter the marketplace using their brand.Whatre the strategies that the web marketing uses?• The web site: becomes the headquarters or main base for the promotion, sale and diffusion of the merchandise or service.• The blog: It allows to attract the market by publishing content of value, useful, current and interest to this, helping the page to put itself in search engines by optimizing it.• Web positioning: The SEO is among the digital marketing strategies, that enables the Website to position in the very first places of the search engines through the tactics and strategies used, whenever a person is trying to find the merchandise or service that The company offers.