Writers who are successful include marketing hand-in-hand. Especially writers in English from Asian countries swear by this method.The literary devices are targeted at readers not just to evoke emotions and sympathy but to also inform them and give them a clear message that “adds value” to their livelihood.While reading Fiction still remains people’s favorite, self-help books, spiritual books and educational books are doing equally well. The lines and limits have converged to such an extent that whatever helps the readers by making their lives better sells better than what makes them think deeper.It feels that the soul has taken a back seat and the mind stands at the forefront. “New Ideas” sell faster than complex language and genuine experiences.Here are possibly a few reasons why “Ideas” always do well with people as compared to descriptions of “complex human emotions and experiences”:Ideas help the mind think creatively. Nobody likes the same monotonous emotions playing back and forth.Ideas provide solutions to problems while writings that evoke emotions focus merely on problems and on their elaboration.Ideas are self-renewing. The same idea may be imagined.