If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. Especially if the word “content” comes before them.We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. It’s also more ingrained. Joe Pulizzi has argued that in 10 years, content marketing will just be marketing, and one could make a good case we’re close to that point already.A well constructed content strategy is critical for attracting customers and growing your brand. But you’ll never execute one without a structured and organized content plan, fueled by a sustainable workflow and consistent process.Let’s explore the key distinctions between content strategy and content planning and how to connect them for harmonious results.