submitted by LsoZ 130 days ago (via onlinemarketingscoops.com)
If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. Especially if the word “content” comes before them.We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. It’s also more ingrained. Joe Pulizzi has argued that in 10 years, content marketing will just be marketing, and one could make a good case we’re close to that point already.A well constructed content strategy is critical for attracting customers and growing your brand. But you’ll never execute one without a structured and organized content plan, fueled by a sustainable workflow and consistent process.Let’s explore the key distinctions between content strategy and content planning and how to connect them for harmonious results.